Two Reasons Your Blog Revenue Is Down

Have you noticed your blog’s ad revenue has dropped over the last few months?   I sure did and when I started investigating I found out why. 


#1   If you use AdSense you may be surprised to know that they no longer pay for views coming from Facebook. They consider clicks from Facebook as “Invalid Links.”   I found this out a couple of months ago when AdSense took a chunk of money I had earned.  Makes me wonder how long before they ban all social media.  There is a good post on this at  Grown Up Geek.
#2.   The 2nd decrease in income comes from Bloglovin,  which is a blog reader, or RSS reader.  This allows you to subscribe to multiple blogs and read them all from the same place. Great concept and I love reading blogs this way.  I only subscribe to a few via email that don’t give the option of following via BL.  I already get a ton of emails a day and the last thing I need are even more to read.The drawback is that the Bloglovin opens in their own frame so the blogger does not get credit for the page views.  What does this mean?  Fewer page views =less advertisers and less ad money.  Advertisers look at page views when deciding which blogs to advertise on and ad revenue is based on clicks .  Luckily, this is a very simple fix.

Go to your Bloglovin account and click on your picture on the top of the page.  This will open your profile page.  Go to “settings” and scroll down to “I don’t want the frame”, click and “save”.



Import blogs From Google Reader and more
The Bloglovin’ frame

I want links to open in the Bloglovin’ frame (this will enable you to use next and like while you are reading a post) I don’t want the frame 
I know some of you don’t advertise on your blog and may feel that others bloggers shouldn’t either.  I have been blogging for eight years and just three years ago I started advertising.  This was necessary as the expense of blogging increased.   Many blogs would not exist now if they could not offset the recurring monthly cost of blogging with some ad income.
I hope you will take a few minutes and make this change on Bloglovin .   Also,  If you have seen a drop in ad income would you share any suggestions ?
Thanks for visiting!

14 thoughts on “Two Reasons Your Blog Revenue Is Down”

  1. Sherry, thanks so much! Even without the advertising disadvantage, I didn't like 'the frame' on Bloglovin' so I'm happy to know this! Have a great weekend!
    Lynda @ Gates of Crystal

  2. I haven't noticed that but I have noticed that bloggers don't leave comments anymore.
    I get many, many visits though. I guess this is a sign of things to come!!

  3. Thank You for the information! I'm a small blog that see's very little traffic as is but with more subjects to write about now that Summer is over and kids are back in school, I hope that this changes. As for traffic, if you are unable to promote your Blog on facebook anymore than where do we grab more traffic from?


  4. Thanks Sherry, I took a huge dip a few months back too. I did take the tip from the Haven Conference about moving my adds to the top of my side bar and added $20 revenue last month….Not a lot, but I will take it.


  5. Hi Connie,

    I hope you are doing well. My recurring expenses are Picasso for photo storage, Chidwalk advertising, Mailchimp for emailing post. GoDaddy domain, Picmonkey Royal and Inlinkz for blog party. Misc expenses are purchasing items for projects and giveaways, camera and laptop repairs (which I spent a considerable amount on this year), blog conference, blog designer ect. My expenses average about $100-$150 monthly. Some services are free until you reach a certain number of followers. For instance, I use Mailchimp to send out my post by email. Their service is free until you reach 1700 emails and then the monthly fee goes to $25 and continues to increase as more email recipients are added. I know some of the larger bloggers easily spend $1000 or more per month on their blogs.

    I hope this helps.

  6. Hi Heather,

    I would suggest linking your post to blog parties. This is how I started gaining followers and it does work. Also, leaving comments so they can follow back to your blog. You can still promote your post on Facebook though AdSense will not pay you for visits. Readers may find you on Facebook but sign up to follow you through Bloglovin or email. Those additional visits will bring in ad revenue. Be active posting on Pinterest. Over 50% of my views now come from Pinterest. Instagram and twitter is also a good way to start.

    Best of luck to you and I hope this info helps.


  7. Hi Sherry! Since I don't have ads on my blog, I really don't understand this but if it helps those of you who do have the ads, that's great! I know it's important for quite a few to make a little extra money and that's great. Thank you so much for popping in to see me and yes, the other days of our trip went fine! 😉
    Be a sweetie,
    Shelia 😉

  8. Thanks for this Sherry – I just changed it because I did in fact notice a dip in my revenues ( not that I make a huge amount )
    Do you think this would deter readers in any way? I haven't even truncated my posts because I didn't want to be a nuisance to my readers ( and I in no way find it a nuisance personally but I've heard others complain about it )

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