Have you noticed your blog’s ad revenue has dropped over the last few months? I sure did and when I started investigating I found out why.
#1 If you use AdSense you may be surprised to know that they no longer pay for views coming from Facebook. They consider clicks from Facebook as “Invalid Links.” I found this out a couple of months ago when AdSense took a chunk of money I had earned. Makes me wonder how long before they ban all social media. There is a good post on this at Grown Up Geek.
#2. The 2nd decrease in income comes from Bloglovin, which is a blog reader, or RSS reader. This allows you to subscribe to multiple blogs and read them all from the same place. Great concept and I love reading blogs this way. I only subscribe to a few via email that don’t give the option of following via BL. I already get a ton of emails a day and the last thing I need are even more to read.The drawback is that the Bloglovin opens in their own frame so the blogger does not get credit for the page views. What does this mean? Fewer page views =less advertisers and less ad money. Advertisers look at page views when deciding which blogs to advertise on and ad revenue is based on clicks . Luckily, this is a very simple fix.
Go to your Bloglovin account and click on your picture on the top of the page. This will open your profile page. Go to “settings” and scroll down to “I don’t want the frame”, click and “save”.
Import blogs From Google Reader and more
The Bloglovin’ frame
I want links to open in the Bloglovin’ frame (this will enable you to use next and like while you are reading a post) I don’t want the frame
I know some of you don’t advertise on your blog and may feel that others bloggers shouldn’t either. I have been blogging for eight years and just three years ago I started advertising. This was necessary as the expense of blogging increased. Many blogs would not exist now if they could not offset the recurring monthly cost of blogging with some ad income.
I hope you will take a few minutes and make this change on Bloglovin . Also, If you have seen a drop in ad income would you share any suggestions ?
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